Summer’s finally here! The sun’s out, the kids are off. There’s no better time to relax, unwind and share a box of chocolates with your nearest and dearest.
Thorntons recently launched their 2017 Summer Selection range, consisting of a new Selection Box and mixed bags of sweets. The design was created by Scott Johnson at Liv Design, and artworked by Thorntons’ internal studio team.
The brief was to design something that was fresh, light and summery with the ability to adapt into point of sale and in-store merchandising and advertising. The Summer Selection Box was designed as part of a new 2017 Seasonal range with a consistent look and feel which will include Autumn, Winter and Christmas designs. Each has it’s own unique look and feel with colours that are clearly identifiable with the seasons. Four subtle colours fill the corners of the design and blend together to form the background of the design. Illustrations and seasonal icons, created from the Thornton’s Emblem device, gently cascade around the box front to frame the logo and form a base for the product photography, adding focus and emphasis.
Here you can see how the original concept developed through to the finished packaging design.
The Limited Edition Summer Collection is available now online and in-store won’t be here for long so get yours now before Summer’s over.