Promotion is all about getting recognition, creating attraction, and marketing effectively and strategically.
There are many ways to display, promote and market your brand, service or products. The first thing to do is to determine the most effective format and media in order to reach your target audience. Passing traffic? Trade exhibitions? Corporate events? Online campaigns?
Getting the right message across via the most appropriate media to the right people is vital to attracting business, developing brand recognition and increasing sales.
Center Parcs CBI exhibition in London
Center Parcs is a business partner with the CBI, the UK’s business and employer lobbying organisation.
As part of that new partnership a series of wall graphics, display areas, pillar graphics and display stands were created to promote the Center Parcs business and it’s brand to other CBI members at the head office in London.
The areas included break out areas, main walkways and areas facing the lobby and lift.
NUAST pop-up display stands
These ‘nomadic’ display stands were designed for the Nottingham University Academy of Science and Technology to use at Open Days, promotional events and recruitment fairs.
Come Back Soon promotional area
Concept visual for an area at Center Parcs village which is updated with the new branding for the Come Back Soon offer. The area promotes offers to current guests when they re-book another holiday. Existing pillars and a low rock-effect wall had to be designed around. Liv Design also created the brand identity.
Signage for Center Parcs MADE outlets
Center Parcs, the UK’s leading short break holiday company, needed a range of signage and promotional items for their MADE snack brand outlets. Liv Design designed signage for the Village outlet to create a fresh, fun, cool and inviting appearance whilst clearly summarising the range of items available for purchase.
The University of Nottingham Open Days banner
We were asked to design a banner and literature for the University of Nottingham to showcase and promote their Information Technology and Library services for students ranging from library resources, laptop provision, to virtual learning environments and IT support. The material is used at open days, education events and exhibitions to promote ‘seven days a week, day and night’ services.
We created a Sun and Moon graphic to represent the 24/7 theme and which was applied to a leaflet and banner-stand. The electronic banner-stand constantly rotates creating a feeling of a whole day and night cycle where the graphic moves from dusk until dawn and throughout the night! The 24/7 neon logo added to the ‘out of hours’ feeling.
Center Parcs exercise studio
To promote the exercise studio at Center Parcs’s holiday villages, a large entrance board was designed. It needed to be impactful, create the right tone and mood, and communicate the activities available.
The bold heading and use of exercise and activity names provided clear navigation and information whilst creating intrigue and a sense of fun. Cool greens and grey colours created a more relaxed mood. An updatable timetable of classes and times was also featured.
Illustrations for Blue Planet portable building designs
Liv Design created a series of nine illustrations for Hucknall based company Blue Planet Solutions, who design and manufacture environmentally friendly portable building units. The illustrations demonstrate the diversity and flexibility of the portable buildings which can be used for a variety of purposes including use on building sites, as emergency buildings, aid stations and for the education market.
The illustrations were created to be used on the forthcoming website design with a view to used on other promotional and advertising material. The illustrations were hand drawn with pen and grey markers, then coloured digitally with a palette of four core colours to create a matching suite of images.