Packaging design is the link between the product and the buyer.
It’s important to create the right image to make your product standout from competitors and encourage the consumer to make a purchase. Colour, imagery, format and substrate combine to create an emotional attachment. Successful packaging design will create a long term relationship with the consumer and encourage brand loyalty.
Thorntons’ Summer Selection Box
Thornton’s recently launched their 2017 Summer Selection range, consisting of a new Selection Box and mixed bags of sweets. The design was created by Scott Johnson at Liv Design, and artworked by Thornton’s internal studio team.
The brief was to design something that was fresh, light and summery with the ability to adapt into point of sale and in-store merchandising and advertising. The Summer Selection Box was designed as part of a new 2017 Seasonal range with a consistent look and feel which will include Autumn, Winter and Christmas designs. Each has it’s own unique look and feel with colours that are clearly identifiable with the seasons. Four subtle colours fill the corners of the design and blend together to form the background of the design. Illustrations and seasonal icons, created from the Thornton’s Emblem device, gently cascade around the box front to frame the logo and form a base for the product photography, adding focus and emphasis.
Here you can see how the original concept developed through to the finished packaging design.
The Limited Edition Summer Collection is available now online and in-store won’t be here for long so get yours now before Summer’s over.
Cadbury Ghost Egg
The Ghost Egg is a new product for this year. The Ghost Egg is essentially a Cadbury Creme Egg without the yellow yolk. The purple and orange colours were used as they are now associated with Halloween. An SRP and header card were also designed and carried a promotional competition for Alton Towers Scarefest. The tray and SRP had to carry the same information as some stores would not display the header card depending on position on the shelf.
Aquafresh children’s toothbrush and cup range
These concepts were produced for Marks Design’s client GSK and the Aquafresh brand. The designs were created for a children’s toothbrush and cup set for pack the European market.
They needed to push the creativity whilst adhering to the corporate guidelines and using the Aquafresh assets and the Captain Aquafresh character. A design for the cup was also looked at.
The challenge was to show all the pack information and range elements and still have space for the character and the product. A more conventional route was decided upon ultimately.
Cobra lager packaging
Working with the Molson Coors design studio team, I worked on a project to look at rebranding and repositioning the Cobra brand.
As part of the initial phase of the brand’s redevelopment the packaging was redesigned for Cobra, Cobra Zero and Cobra King. This entailed looking at the bottles, labels, 4 pack outer sleeves and 12 pack cartons. Theses designs were an evolution of the current packaging design.
An iconic bottle design was also explored.
Cadbury Snowy Delight concepts
Concepts produced for a limited edition Cadbury Dairy Milk bar. The new product had a chocolate outer with a white mouse centre. A number of concept visuals were produced and developed.
Packaging design and renders for Molson Coors
Liv Design have worked with Molson Coors for over 10 years. During that time I’ve created a variety of packaging designs for most of their portfolio of brands including Carling, Carling Cider, Carling Zest, Cobra, Coors Light, Corona, Doom Bar and Grolsh (including many exciting new secret projects that I can’t show on here).
The visuals were created for a variety of pack sizes showing both boxed product designs and flow-wrap renders to view and demonstrate the latest range of packaging. For more pack designs that I’ve visualised take a look at this section.
Sophie and Boo hand-made deli products
Designs for the packaging of the new deli brand and conserve specialist ‘Sophie and Boo’. A selection of preserves, chutneys and country kitchen style products were initially created and a suite of packaging designs were produced to cater for the differing sizes and shapes of the products. A range of labels were created including separate stickers featuring the ‘Goose icon’. Each product features a main label, a lid label and a swing tag. The products are available from selected delis.
Borsari panettone design
I designed a range of panettone for Equator and their client Winterbotham Darby for Waitrose. The Borsari panettone featured a modern yet traditional looking printed outer wrap and was finished with a matching coloured ribbon. A range of packaging designs were created for Classic, Cherry and Chocolate recipes, each available in three sizes: 90g, 500g and 750g.
Nottingham Brewery Rock Mild beer labels
Bottle designs for Rock Mild, a successful real ale brand of Nottingham Brewery (Nottingham’s leading micro-brewery). The clear glass bottles and minimal labelling allows for a full view of the product. Simple, clean bottle and neck labelling adds a touch of quality and creates a modern brand with traditional roots.
Nottingham Brewery’s Rock Mild bottles
These concept bottle designs were created for Rock Mild, a successful real ale brand of the Nottingham Brewery, Nottingham’s leading micro-brewery. The clear bottle option allows for view of the product with the other two options designed with darkened glass and a black shrink wrap to create a sense of intrigue and mystery.
Simple and clean label designs using gold and foil graphics, along with subtle neck labelling add a touch of quality and create both a modern yet traditional feeling to appeal to a diverse real-ale market.
Packaging design for Aldi Strathrowan bottled water
Packaging design for multi-packs of natural bottled water for Aldi UK. Designs were produced for both still and sparkling versions. The text and images were tailored to the Scottish market where the product was to be marketed and the brief was to follow current market competitor styles. The sparkling and still products in the range were distinguished by using green and blue text, tinted bottles and wrap.