Marketing

The anatomy of packaging design

Packaging essentially has two simple functions: 1) To protect a product when it’s being transported and being sold, and 2) to entice customers to purchase the product Sounds simple doesn’t it? However there are a number of factors to bear

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The anatomy of packaging design

Packaging essentially has two simple functions: 1) To protect a product when it’s being transported and being sold, and 2) to entice customers to purchase the product Sounds simple doesn’t it? However there are a number of factors to bear

Read More...
/ No comments

Halloween packaging design

Halloween has steadily grown in popularity year on year in the UK, in part due to the popularity of the ‘holiday’ season in the US. Halloween is now the third biggest seasonal event (behind Christmas and Easter) so it’s no

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Halloween packaging design

Halloween has steadily grown in popularity year on year in the UK, in part due to the popularity of the ‘holiday’ season in the US. Halloween is now the third biggest seasonal event (behind Christmas and Easter) so it’s no

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What’s in a glass?

I’ve recently been working with the design and innovation teams at Molson Coors looking at glassware designs for some of their brands (can’t tell you which!). Molson Coors owns a number of lager, cider and beer brands including Carling, Carling

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/ Comments Off on What’s in a glass?

What’s in a glass?

I’ve recently been working with the design and innovation teams at Molson Coors looking at glassware designs for some of their brands (can’t tell you which!). Molson Coors owns a number of lager, cider and beer brands including Carling, Carling

Read More...
/ Comments Off on What’s in a glass?

‘Countryside style’ trend for this Winter

This season’s style is all about the ‘Country House’ look. Think of castles, stately homes, woodlands, the imagined trappings and furnishings of Lords and Ladies of the manor; deer heads, open fires, chunky wools, tartans and furs. For the past

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‘Countryside style’ trend for this Winter

This season’s style is all about the ‘Country House’ look. Think of castles, stately homes, woodlands, the imagined trappings and furnishings of Lords and Ladies of the manor; deer heads, open fires, chunky wools, tartans and furs. For the past

Read More...
/ No comments

New Academy NUAST launches

After successfully winning the tender for the brand identity, website and prospectus for the Nottingham University Academy of Science and Technology (NUAST) earlier this year, Liv Design have been hard at work creating a whole host of marketing materials for

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New Academy NUAST launches

After successfully winning the tender for the brand identity, website and prospectus for the Nottingham University Academy of Science and Technology (NUAST) earlier this year, Liv Design have been hard at work creating a whole host of marketing materials for

Read More...
/ No comments

Intelligent design…

It’s the little things that can make all the difference. Things that try harder, that have taken more thought, that go that extra mile, tend to be more memorable. Subtlety and simplicity can make something ordinary, extraordinary. Take brand identity

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Intelligent design…

It’s the little things that can make all the difference. Things that try harder, that have taken more thought, that go that extra mile, tend to be more memorable. Subtlety and simplicity can make something ordinary, extraordinary. Take brand identity

Read More...
/ No comments

Zombie uprising?…

You might have noticed lately a revival (pun intended) in the Zombie genre. Merchandise, toys, marketing material, film and TV including The Walking Dead TV series. Maybe everyone has had enough of Vampires and Werewolves and are now looking for an

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/ No comments

Zombie uprising?…

You might have noticed lately a revival (pun intended) in the Zombie genre. Merchandise, toys, marketing material, film and TV including The Walking Dead TV series. Maybe everyone has had enough of Vampires and Werewolves and are now looking for an

Read More...
/ No comments

Creating great packaging design

Packaging first and foremost should perform a function. It is designed to contain, hold and protect a product or item. It’s as simple as that. Or is it? It might sound straightforward but there are many factors to take into

Read More...
/ No comments

Creating great packaging design

Packaging first and foremost should perform a function. It is designed to contain, hold and protect a product or item. It’s as simple as that. Or is it? It might sound straightforward but there are many factors to take into

Read More...
/ No comments