Carling 5-a-side Football Tournament branding
A number of designs were produced based around football themes including shields, heraldic devices, footballs and banners to invoke a mixture of the traditional team game with a modern brand. The chosen design uses a large number 5 in the Carling brand typeface, in a similar style to a number on a team shirt. The ‘speed blocks’ add dynamism and movement and are a nod towards the designs of the newly launched off-trade lager packaging. The black and red colours are a core asset of the Carling brand identity.
To enter, or for more information visit www.carling5s.com