Brand identity and logos

Whether it’s a simple logo or a complete corporate or brand identity, I can create something unique and eye-catching for you.

With years of experience working with global brands I understand the need for coherent messaging and the need to showcase your brand’s values, goals and character effectively to create a lasting relationship between you and your customers.

A brand is the sum of many different parts that represent the essence and character of a product, service or company. A consistent look and feel across all your marketing material and media platforms is essential in order to create brand recognition, familiarisation, and distinguish your offering from your competitors.



Carling 5-a-side logo

Carling 5-a-side Football Tournament branding

Liv Design have just finishing working on a logo, website and marketing & promotional material for a new national 5-a-side football tournament for Carling.

A number of designs were produced based around football themes including shields, heraldic devices, footballs and banners to invoke a mixture of the traditional team game with a modern brand. The chosen design uses a large number 5 in the Carling brand typeface, similar to a number on a footballer’s shirt. The ‘speed blocks’ add dynamism and movement and are a nod towards the designs of the newly launched off-trade Carling packaging. The black and red colours are a core asset of the Carling brand identity.
Alternative Carling 5-a-side logo designsDesigns for promotional posters and banners were produced for Molson Coors internal design studio to use as templates for additional marketing and promotional material.

Carling 5-a-side website designFootball teams can register online or via their local pub/outlet and take part in play-offs throughout November and December at venues across the UK. The winning North and South teams will meet in a final at the FA’s National Football Centre at St. George’s Park, Burton-upon-Trent.



Nellie's Niceties brand

New identity for Nellie’s Niceties

Sewing and craft company Nellie’s Niceties approached me to design a new brand identity. The company designs and creates patterns, patchwork and quilting products, with work featured internationally. They wanted a more modern and professional logo with a more consistent brand and coherent marketing materials. The new look brand comprises of a new logo, stationery (including letterheads, business cards and compliment slips), a tag label and elements for their new website and social media.

A geometric pattern was recreated to showcase the nature of the business. It features as a background pattern across multiple social media sites including the website and blog, and is used on the reverse of the stationery for a complete brand look and feel.




Liv Design creates new brand identity for NUAST

We recently won the tender for the brand identity and marketing for the new Nottingham University Academy of Science and Technology. Liv Design created designed the logo, the brand identity, website, prospectus, marketing and promotional material, advertisements and signage.

NUAST is a new initiative, based in Nottingham, for students aged 14-19 years. It offers high quality academic, vocational and professional qualifications in science, technology and engineering.

Two versions of the logo were created, a vertical logo (called the Primary logo) and a horizontal logo (referred to as the Secondary logo), plus A and B variants with different coloured text when used on white or corporate dark grey backgrounds. Full brand guidelines have been development to manage the brand.

The square shape suggests solidity and security; a shape that is stable and forms ‘building blocks’ representing student development and growth. Sharp lines demonstrate a crisp, clean, organised and professional approach to both education and business. Use of the red/pink colour (Pantone 206EC) creates market sector standout and strong visual impact reflecting a bold, forward facing, modern and confident approach.

The text is placed at an angle at the top to reflect a sense of achievement, growth, direction, of aiming higher and literally ‘rising to the top’ or becoming the best.
The simple yet powerful logo is designed to appeal to a diverse range of students, stakeholders and parents.

The logo will appear across all marketing material, website, advertising, promotional items, uniforms and signage.


Winter Wonderland logo

A magical Winter Wonderland

This winter Liv Design designed a brand identity for Center Parcs’ festive Winter Wonderland. During November and December the Center Parcs UK villages (Sherwood, Elveden, Longleat and Whinfell) are transformed into a magical wintry world filled with seasonal events, festive activities, beautiful decorations and lights, skating, fireworks and Santa and his reindeer.

A fun, wintery traditional logo was created alongside an illustration featuring a snowy village scene with different accommodation styles, set within a forest location. Ice blues, frosty glows and starry skies added to the crisp winter feel.

In conjunction with Winter Wonderland, sub brands were created. These were designed to be flexible across a variety of media including brochures, planners, posters, signage and online. Similar campaign themes and logos were created to promote Christmas, Santa’s Woodland Workshop, and New Year to allow the crossover of dates and promotions.


Charity Duck race logo

Center Parcs and GOSH Charity Duck Race

Liv Design created a brand identity and promotional items for Center Parcs to launch a series of sponsored charity duck races in aid of Great Ormond Street Hospital Children’s charity.

The logo needed to be simple and clearly portray the event whilst creating a sense  of fun and retain enough impact to stand out around the villages. The events are to be run across all of Center Parcs’ UK villages.

Booking points, ‘Duck Stations’, were placed around the villages to promote sponsorship and feature promotional posters, A5 cards, desk cards and banner stands. Visitors ‘sponsored’ rubber ducks which were then released at the pool. You can see the Center Parcs Elveden race down the Sub Tropical Swimming Paradise rapids on You Tube.


Merlot Contructions

Logo design for Australian business Merlot Constructions

Liv Design have created branding for Australian construction company Merlot Constructions (Aust) Pty Ltd.

We successfully won the tender to design the new company logo. As part of Merlot Constructions’ brand identity Liv Design also produced a single colour logo, mono logo and a reversed out logo.

Their existing design was over 15 years old and needed a complete redesign. The brief was to create a fresh and contemporary logo using the blue colour and add brand value. The look and feel needed to reflect a professional and modern approach and is to be used across all the company’s marketing collateral, corporate, print and online media including the new website.

Merlot is a medium size construction company that works almost exclusively in Sydney, Australia, and specialise in design and construction of registered buildings.


One3 IP logo

New brand identity for US based company One3 IP

Liv Design have just successfully completed work on designs for a new brand for an American Intellectual Property Management company called One3. We were successful winners of a global tender for the brand identity. One3 manage patents and intellectual property for biotech, biopharma and ‘high technology’ companies.

The brief was to create a modern, forward facing, technical and cutting edge logo that portrayed One3’s values and stood out within their market sector.

Secondary colour options were explored and a single colour option was also designed.


Come Back Soon logo

Come Back Soon branding for Center Parcs 

A brand identity was redesigned to promote the offers available to existing visitors at Centre Parcs to encourage people to return and rebook a new holiday. The Come Back Soon promotion needed to have standout and clear messaging whilst remaining loyal to the core Center Parcs brand identity.

Both square and horizontal logos were designed for maximum usability. Blocks of orange/red were created and used with clean white space and squared images to allow for flexibility across many mediums. Soft rounded edges and a clean font created an inviting, warm and relaxed approach.


Sophie & Boo branding

Sophie and Boo catering and deli products

We were asked to create a complete brand identity for new deli, catering and farm produce company Sophie and Boo. The brand needed to reflect the hand-made, country kitchen style of the food and portray the quality and creativity of the produce. It needed to appeal to a discerning and sophisticated culinary audience. Traditional values and experience meets modern thinking and methodology.

The Sophie and Boo brand uses the ‘Goose’ icon from the main logo as a secondary device to form an integral part of the brand identity. A ‘wallpaper’ pattern was created to form the reverse of the stationery and as wrapping paper. Additional items created included swing tags, product labels, stickers and website.


Tomy craft range logo

Tomy crafts range brand development

Brand development for a craft range for Equator’s Tomy client. The main Tomy logo was to be used as a sub-brand, divided into three distinct craft ranges. The logos had a sense of fun, movement and interaction reflecting the creative nature of the craft and build product ranges.


Our Nottingham branding

Tender-winning campaign for Nottingham City Council

Brand identity created as part of a campaign to promote the work that Nottingham City Council has done over the past ten years or so to make Nottingham a better, safer, more desirable place to live. The campaign was designed to be a celebration of achievements in a range of sectors, from schools to public transport, and needed to be applicable and recognisable over a number of media.


Fuse logoFuse business brand identity

A brand identity designed for a business communication company. The brand needed to be dynamic, impactful and capture a technological feel. A modern font sits with an organic shape to reflect change, development and growth. A mix of warm and cool colours prevents the brand from appearing too clinical. The amorphous icon is reminiscent of a spark, a bang, or a growing organic shape. As part of the identity the brand needed to be developed into sub-brands to be used for different arms for the business. Stripped down colours of this umbrella branding represented a family structure, the sub-brands becoming elements of the main company brand.

The stationery demonstrates how elements of the main branding can be used dynamically to add impact and movement across all the literature. The icon forms the background image on the reverse of all literature and promotional material.


Nottingham City Council Property Plus logo

Nottingham City Council’s Nottingham Property Plus

Nottingham Property Plus is Nottingham City Council’s property and letting agent, which manages a wide range of industrial and commercial property in and around Nottingham. We created a new brand identity and range of templates to be used for press advertising. The logo needed to look like a separate identity from Nottingham City Council but still fit with a similar corporate look and feel.



British Ju-Jitsu Association of Great Britain

This brand identity was designed for the British Ju-Jitsu Association of Great Britain. The logo had to portray professionalism, a sense of ‘Britishness’ and feel classic whilst also portraying the sport. The logo had to be used across a wide variety of media, including clothing, and at different sizes. The icon was developed from one of the moves in Ju-Jitsu featuring a stylised representation of two people in a hold.

The initial stages of the identity included stationery, promotional material, uniform badges and patches. Future elements include an updated website, advertising and printed material. The BJJAGB is an official sporting body, supported by Sport England and UK Sport.


IS Communication brand

Logo for B2B communication company IS Communication

A brand identity designed for a business communication company. The I and S of the company name were used to form an icon which would be used as an additional element across different media and form an extra brand device. The bold deep warm red with a cool grey creates contrast and portrays a modern professional approach.

Catalyst logo and stationary

Branding for Catalyst

This corporate identity was designed for a business to business communication and technology company called Catalyst. The identity needed to portray elements of movement, complexity and change with a modern and dynamic approach. The wording is partly based on a font but given a more modern and contemporary treatment. The icon is vibrant and dynamic and can be used as part of the brand identity or as a graphic element in its own right.

The identity was used across stationery, marketing material, and online.


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